Alvie checks your Criteo accounts for a multitude of different things that can help you improve its performance and ultimately help you get a better return on your investment.

The following rules are monitored across your Criteo accounts:

No conversions have been reported in these Criteo accounts over the last {{params['lookback_days']}} days. Review your tracking and attribution setup.

Some of your Criteo accounts have experienced a significant drop in daily conversions compared to their historical same-weekday average (based on the last {{params['comparison_points']}} weeks). Review these accounts to confirm the drop is expected and investigate tracking or delivery issues.

Some of your Criteo accounts have experienced a significant drop in daily spend compared to their historical same-weekday average (based on the last {{params['comparison_points']}} weeks). Review whether the spend decrease is expected and investigate delivery issues if not.

Some of your Criteo accounts have experienced a significant increase in daily spend compared to their historical same-weekday average (based on the last {{params['comparison_points']}} weeks). Review these accounts to confirm the spike is intentional and aligned with your goals.

Some of your Criteo dynamic retargeting adsets have experienced a significant CTR drop versus the previous period ({{params['interval']}} days), which may indicate creative fatigue. Review and refresh creative combinations, product selection, or audience setup.

Some of your Criteo campaigns have experienced a significant increase in CPC compared to their historical same-weekday average (based on the last {{params['comparison_points']}} weeks). Review bidding, traffic mix, and inventory quality to confirm the increase is intentional.

Some of your Criteo adsets have unnaturally high CTR, which can indicate low-quality or accidental-click traffic (last {{params['lookback_days']}} days). Review the affected adsets and consider tightening inventory or bidding where appropriate.