Compatible with the following data sources*:
TikTok
Meta Ads
* We're working on including more data sources in the future.
What is Creative reporting in Alvie?
Alvie's Creative Reporting moves beyond campaign-level metrics to help marketers understand exactly which creative assets are driving performance across platforms like Meta and TikTok.
Instead of manually cross-referencing spreadsheets and ad managers to guess what's working, Alvie unites your creative visuals and performance data in one report. This helps you identify winning elements, diagnose ad fatigue, and make data-driven decisions about creative strategy.
Key aspects of Alvie's Creative Reporting include:
Visual-First Reporting Alvie places your actual creative assets (images and videos) directly alongside key performance metrics (like clicks,conversions, and CPA) in a single, unified view.
Actionable Dashboards Use pre-built dashboard templates to answer specific strategic questions, or build your own. Key dashboards include:
Top Performing Concepts: Identify which creative ideas are driving the best results.
Ad Fatigue: Diagnose campaign decay and see when it's time to refresh assets.
Format Comparison: Understand which ad formats (e.g., video vs. static) perform best.
Video Deep Dive: Understand how your videos are doing at a more granular level.
Custom Dashboard: Build your own report using the metrics that matter most to you.
Granular Insights Move beyond the campaign or ad set level to see the exact performance of individual creative assets, allowing you to uncover the specific hooks or messages that drive engagement.
Cross-Platform Analysis The report connects directly to your ad platforms (currently Meta and TikTok, with more to come) to provide a complete picture of your creative performance.
Creative Reporting bridges the gap between creative strategy and growth, enabling teams to optimize ad spend on proven concepts, make data-driven production decisions, and build more effective campaigns.
To get started, check out these helpful pages π
