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Cross-Sell & Profit Data Source Guide
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Written by David Ahlstedt
Updated over a week ago

This page provides detailed metrics on both revenue and profit, highlighting how much you earn and keep from lead products (items that customers click on in your ads) and any additional cross-sell products (items that customers add on after clicking or purchasing a lead product).

How It Works

  1. Lead Products

    • Lead Revenue: Earnings from the directly advertised items that were clicked.

    • Lead Profit: The net gain after subtracting costs (e.g., cost of goods sold) from lead revenue.

  2. Cross-Sell Products

    • Cross-Sell Revenue: Extra revenue from products sold in addition to the originally clicked item.

    • Cross-Sell Profit: The net gain from these add-on sales, factoring in their costs.

  3. Total Metrics

    • Total Revenue: The combined revenue from both lead and cross-sell products.

    • Total Gross Profit: The net gain after subtracting all related costs from total revenue, providing an overall picture of profitability.

Practical Use Cases

  • Optimize Ad Spend
    Identify which lead items often result in high-value cross-sell purchases, and focus on promoting those.

  • Improve Product Bundling
    Spot top-performing cross-sell items to feature in “frequently bought together” or upsell prompts.

  • Assess Campaign Profitability
    Evaluate how much you truly earn (profit) after costs, rather than just looking at revenue alone.

Important Note on Data Requirements

To access both revenue and profit metrics (for lead, cross-sell, and total), you need to enable cart-based data tracking through Google Tag Manager or Google Ads conversion actions. This setup supplies the system with the cost information needed to calculate profit and accurately attribute revenue.

  • If these parameters aren’t configured, you’ll see incomplete data for revenue and profit segments.

  • For detailed instructions, refer to Google’s official guide.

By configuring cart data tracking and reviewing these metrics regularly, you’ll gain deeper insights into how lead and cross-sell products contribute to your bottom line - enabling you to make smarter decisions that boost overall profitability.

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