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Pre-defined reports for Pinterest connectors

Written by Leo Weber

Pre-defined reports are ready-made solutions that address specific business cases. You do not need to manually select the required metrics and dimensions, as you can benefit from those already defined.

There are two pre-defined reports available for Pinterest connector.

1. Campaign Performance

Report for general campaign performance metrics and dimensions.

Dimensions

  • date

  • AD_ACCOUNT_ID

  • ACCOUNT_NAME

  • CURRENCY

  • CAMPAIGN_ID

  • CAMPAIGN_NAME

  • CAMPAIGN_STATUS

  • CAMPAIGN_ENTITY_STATUS

  • CAMPAIGN_MANAGED_STATUS

  • CAMPAIGN_OBJECTIVE_TYPE

  • IS_PREMIERE_CAMPAIGN

  • CAMPAIGN_BUDGET_OPTIMIZATION

  • CAMPAIGN_DAILY_SPEND_CAP

  • CAMPAIGN_LIFETIME_SPEND_CAP

  • DATE

Metrics

  • PAID_IMPRESSION

  • TOTAL_IMPRESSION

  • IMPRESSION_1_GROSS

  • TOTAL_IMPRESSION_FREQUENCY

  • SPEND_IN_MICRO_DOLLAR

  • SPEND_IN_DOLLAR

  • CLICKTHROUGH_1

  • TOTAL_CLICKTHROUGH

  • OUTBOUND_CLICK_1

  • REPIN_1

  • TOTAL_ENGAGEMENT

  • ENGAGEMENT_RATE

  • CTR

  • ECTR

  • CPC_IN_MICRO_DOLLAR

  • ECPC_IN_DOLLAR

  • CPM_IN_MICRO_DOLLAR

  • CPM_IN_DOLLAR

  • ECPM_IN_MICRO_DOLLAR

  • TOTAL_CONVERSIONS

  • TOTAL_CONVERSIONS_VALUE_IN_MICRO_DOLLAR

  • TOTAL_WEB_CHECKOUT

  • TOTAL_WEB_CHECKOUT_VALUE_IN_MICRO_DOLLAR

  • WEB_CHECKOUT_COST_PER_ACTION

  • WEB_CHECKOUT_ROAS

  • TOTAL_CHECKOUT_CONVERSION_RATE

  • VIDEO_MRC_VIEWS_1

  • VIDEO_3SEC_VIEWS_1

  • VIDEO_P25_COMBINED_1

  • VIDEO_P50_COMBINED_1

  • VIDEO_P75_COMBINED_1

  • VIDEO_P100_COMPLETE_1

  • VIDEO_AVG_WATCHTIME_IN_SECOND_1

2. Ad Group Performance

Report for general ad group performance metrics and dimensions.

Dimensions

  • date

  • AD_ACCOUNT_ID

  • ACCOUNT_NAME

  • CURRENCY

  • CAMPAIGN_ID

  • CAMPAIGN_NAME

  • AD_GROUP_ID

  • AD_GROUP_NAME

  • AD_GROUP_STATUS

  • AD_GROUP_ENTITY_STATUS

  • AD_GROUP_BUDGET_TYPE

  • AD_GROUP_BUDGET_IN_LOCAL_CURRENCY

  • AD_GROUP_OPTIMIZATION

  • AD_GROUP_BID_MULTIPLIER

  • DATE

Metrics

  • PAID_IMPRESSION

  • TOTAL_IMPRESSION

  • IMPRESSION_1_GROSS

  • TOTAL_IMPRESSION_FREQUENCY

  • SPEND_IN_MICRO_DOLLAR

  • SPEND_IN_DOLLAR

  • CLICKTHROUGH_1

  • TOTAL_CLICKTHROUGH

  • OUTBOUND_CLICK_1

  • REPIN_1

  • TOTAL_ENGAGEMENT

  • ENGAGEMENT_RATE

  • CTR

  • ECTR

  • CPC_IN_MICRO_DOLLAR

  • ECPC_IN_DOLLAR

  • CPM_IN_MICRO_DOLLAR

  • CPM_IN_DOLLAR

  • ECPM_IN_MICRO_DOLLAR

  • TOTAL_CONVERSIONS

  • TOTAL_CONVERSIONS_VALUE_IN_MICRO_DOLLAR

  • TOTAL_WEB_CHECKOUT

  • TOTAL_WEB_CHECKOUT_VALUE_IN_MICRO_DOLLAR

  • WEB_CHECKOUT_COST_PER_ACTION

  • WEB_CHECKOUT_ROAS

  • TOTAL_CHECKOUT_CONVERSION_RATE

  • VIDEO_MRC_VIEWS_1

  • VIDEO_3SEC_VIEWS_1

  • VIDEO_P25_COMBINED_1

  • VIDEO_P50_COMBINED_1

  • VIDEO_P75_COMBINED_1

  • VIDEO_P100_COMPLETE_1

  • VIDEO_AVG_WATCHTIME_IN_SECOND_1

3. Ad Group Country Performance

Ad group performance and conversion metrics broken down by the country in which impressions were served. Uses Pinterest's AD_GROUP_TARGETING level with COUNTRY targeting_type so the TARGETING_VALUE column reflects the delivery country.

Dimensions

  • date

  • AD_ACCOUNT_ID

  • ACCOUNT_NAME

  • CURRENCY

  • CAMPAIGN_ID

  • CAMPAIGN_NAME

  • CAMPAIGN_STATUS

  • CAMPAIGN_ENTITY_STATUS

  • CAMPAIGN_MANAGED_STATUS

  • CAMPAIGN_OBJECTIVE_TYPE

  • IS_PREMIERE_CAMPAIGN

  • CAMPAIGN_BUDGET_OPTIMIZATION

  • CAMPAIGN_DAILY_SPEND_CAP

  • CAMPAIGN_LIFETIME_SPEND_CAP

  • AD_GROUP_ID

  • AD_GROUP_NAME

  • AD_GROUP_STATUS

  • AD_GROUP_ENTITY_STATUS

  • AD_GROUP_BUDGET_TYPE

  • AD_GROUP_BUDGET_IN_LOCAL_CURRENCY

  • AD_GROUP_OPTIMIZATION

  • AD_GROUP_BID_MULTIPLIER

  • TARGETING_TYPE

  • TARGETING_VALUE

  • DATE

Metrics

  • IMPRESSION_1

  • TOTAL_IMPRESSION

  • IMPRESSION_1_GROSS

  • SPEND_IN_MICRO_DOLLAR

  • SPEND_IN_DOLLAR

  • CLICKTHROUGH_1

  • CLICKTHROUGH_1_GROSS

  • TOTAL_CLICKTHROUGH

  • OUTBOUND_CLICK_1

  • REPIN_1

  • TOTAL_ENGAGEMENT

  • ENGAGEMENT_1

  • TOTAL_CONVERSIONS

  • TOTAL_CONVERSIONS_VALUE_IN_MICRO_DOLLAR

  • VIDEO_MRC_VIEWS_1

  • VIDEO_3SEC_VIEWS_1

  • VIDEO_15SEC_UNIQUE_VIEWS_1

  • VIDEO_P25_COMBINED_1

  • VIDEO_P50_COMBINED_1

  • VIDEO_P75_COMBINED_1

  • VIDEO_P100_COMPLETE_1

  • VIDEO_AVG_WATCHTIME_IN_SECOND_1

  • TOTAL_ADD_TO_CART

  • TOTAL_ADD_TO_CART_VALUE_IN_MICRO_DOLLAR

  • TOTAL_VIEW_ADD_TO_CART

  • TOTAL_VIEW_ADD_TO_CART_VALUE_IN_MICRO_DOLLAR

  • TOTAL_ADD_TO_WISHLIST

  • TOTAL_APP_INSTALL

  • TOTAL_APP_INSTALL_VALUE_IN_MICRO_DOLLAR

  • TOTAL_VIEW_APP_INSTALL

  • TOTAL_VIEW_APP_INSTALL_VALUE_IN_MICRO_DOLLAR

  • TOTAL_VIEW_CATEGORY

  • TOTAL_VIEW_CATEGORY_VALUE_IN_MICRO_DOLLAR

  • TOTAL_VIEW_VIEW_CATEGORY

  • TOTAL_VIEW_VIEW_CATEGORY_VALUE_IN_MICRO_DOLLAR

  • TOTAL_CHECKOUT

  • TOTAL_CHECKOUT_VALUE_IN_MICRO_DOLLAR

  • TOTAL_VIEW_CHECKOUT

  • TOTAL_VIEW_CHECKOUT_VALUE_IN_MICRO_DOLLAR

  • TOTAL_CUSTOM

  • TOTAL_CUSTOM_VALUE_IN_MICRO_DOLLAR

  • TOTAL_VIEW_CUSTOM

  • TOTAL_VIEW_CUSTOM_VALUE_IN_MICRO_DOLLAR

  • TOTAL_LEAD

  • TOTAL_LEAD_VALUE_IN_MICRO_DOLLAR

  • TOTAL_VIEW_LEAD

  • TOTAL_VIEW_LEAD_VALUE_IN_MICRO_DOLLAR

  • TOTAL_PAGE_VISIT

  • TOTAL_VIEW_PAGE_VISIT

  • TOTAL_VIEW_PAGE_VISIT_VALUE_IN_MICRO_DOLLAR

  • TOTAL_SEARCH

  • TOTAL_SEARCH_VALUE_IN_MICRO_DOLLAR

  • TOTAL_VIEW_SEARCH

  • TOTAL_VIEW_SEARCH_VALUE_IN_MICRO_DOLLAR

  • TOTAL_SIGNUP

  • TOTAL_SIGNUP_VALUE_IN_MICRO_DOLLAR

  • TOTAL_VIEW_SIGNUP

  • TOTAL_VIEW_SIGNUP_VALUE_IN_MICRO_DOLLAR

  • TOTAL_SUBSCRIBE

  • TOTAL_VIEW_UNKNOWN

  • TOTAL_VIEW_UNKNOWN_VALUE_IN_MICRO_DOLLAR

  • TOTAL_WATCH_VIDEO

  • TOTAL_WATCH_VIDEO_VALUE_IN_MICRO_DOLLAR

  • TOTAL_VIEW_WATCH_VIDEO

  • TOTAL_VIEW_WATCH_VIDEO_VALUE_IN_MICRO_DOLLAR

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